WHATNOT WORKS!

What Six Months of Real Data Taught Us About Reselling on Whatnot

In the six months following our launch in June 2025, we sold over 13,000 single cards through our Essential – Resellers subscription alone.

What stood out immediately wasn’t just the volume — it was who was buying and how they were using the cards.

Around 83% of all sales went to streamers, primarily reselling on Whatnot, and 80% of those customers stayed with us for at least three months. That level of retention told us something important early on: this wasn’t a one-off experiment for most buyers — it was becoming part of their regular sourcing strategy.

What Are You Actually Getting?

At £339, each subscription delivers 200 Japanese single cards, ranging from vintage to modern, generally NM or better. These aren’t filler cards. They’re collectible, fan-favourite singles — the sort you don’t often stumble across organically — working out at just under £1.70 per card.

You’ll occasionally hear standout stories. One customer reported selling their entire bundle for around £900, while another mentioned a single card selling for £17.

But let’s be clear — that’s not what this is built on.

We’re not here to suggest that every bundle magically turns into a jackpot. That wouldn’t be realistic, or fair.

The Reality: Average Performance

Across that same six-month period, feedback showed:

  • Lowest reported total sales: ~£417

  • Average total sales: ~£550

Importantly, this included brand-new sellers on Whatnot, not established streamers with large followings.

That matters.

Factoring in Whatnot Fees (Worst-Case Scenario)

When you sell on Whatnot, fees sit at 8% plus 30p per transaction. On a £2 sale, that means you take home roughly £1.50.

Most of the cards we supply typically sell between £2–£5, but to keep things conservative, let’s work with a £3 average sale price.

If you sold all 200 cards individually (again, worst-case thinking):

  • Transaction fees: ~£60

  • Gross sales: £600

  • Whatnot’s 8% cut: £48

That leaves you with £492 returned from £600 in sales.

Against a £339 subscription cost, that’s a £153 profit — without optimising bundles, without leveraging repeat buyers, and without a large following.

Not bad, right?

What Happens in Practice?

To test this properly, we supplied bundles to a streamer running a brand-new Whatnot account, with almost no existing audience.

The rules were simple:

  • Maximum 2-hour streams

  • Two auction blocks only

    • First block: £2 starts

    • Second block: £3 starts

Across four streams, they averaged:

  • £337 in sales per stream

  • ~135 sales per stream

  • ~£2.50 average sale price

No hype. No established following. Just consistent auctions and decent stock.

Why This Matters

What this showed us is that from day one, it’s possible to invest your money, build momentum, and grow a following without taking dramatic losses.

You’re not gambling on random collections.
You’re not stuck wondering where your next batch of stock is coming from.
And you’re not burning cash just to learn the platform.

If that’s achievable at the very beginning, imagine what it looks like once you’ve built an audience and are streaming consistently.

Why Subscriptions Are Limited

Subscriptions are capped, and waiting lists apply — not as a marketing gimmick, but because once people join, they tend to stay.

We always knew the cards were worth more than we charge. The real question was whether reselling fees would eat too far into the margins.

After six months of real-world data, the conclusion is simple:

Whatnot works.